As a brand-side sponsorship and experiential marketing consultancy, we touch more than 120 tier one sports deals (major league teams, venues and leagues) across North America, and many more globally. Over the last 22 years, we have developed a set
Heretical Ideas At Lumency, we operate our business in part on a set of ‘heretical ideas’. We call the ideas ‘heretical’ because most of the ideas wouldn’t fly in most businesses. Because we’ve remained independent and we’re privately held, we have the
A brand’s sponsorship portfolio can evolve over time into a collection of disjointed properties that may or may not support current business and brand objectives. A portfolio may include properties that fit past objectives, were pet interests of past executives
Over the past few years, esports has quickly become one of sponsorship marketing’s most popular subjects. Sponsorship spending in the space has skyrocketed, with Newzoo’s 2018 Global Esports Report indicating that brands invested $694 million USD globally in the space
In simple terms, business strategy defines the choices your organization makes in how it applies its finite resources towards meeting its business objectives. Businesses will often have multiple strategies in play at any given time. The larger and more complex
Home to 11.9 million people (2016) – and a country still dependent on 30-40% of its government funding from international aid – Rwanda’s government announced in May it’s £30 million ($39 million USD) three-year sponsorship deal with Arsenal Football Club.